CLIENT
FHP Collective
FHP Collective is a dance company, founded by Ailey II Artistic Director Francesca Harper, devoted to groundbreaking dance, music, and theater works. Harper’s vision is to create deconstructed dance and cutting-edge art forms.
ABOUT
OUR ROLE
In developing social media campaigns, it was important for us to reflect Francesca Harper’s art vision in FHP’s strategy, content, and voice.
This, combined with consistency in the development process, enabled us to promote visionary collaborations and expand the FHP community.
RESULTS
Over 2 years, we worked on and published successful social media campaigns featuring Ailey II, Guggenheim, Works and Process, Gallim Dance, The Dance Edit Extra, Green-Wood, Ballet X, and more.
CAMPAIGN
Ailey II
OUR ROLE
We focused on content creation and community management to promote the Ailey II launch. The collaboration maintained FHP Collective’s branding and incorporated Harper’s vision for Ailey II as well.
Our content reflected a modern feel and we strengthened connections with the NY Times, NY Beacon, NYC Arts, and Amsterdam News.
150K
Impressions
5,400
Content Interactions
10.6K
Accounts Reached
RESULTS
BRAND AWARENESSFollowing the Ailey II campaign, the Instagram account reached 10,610 unique followers.
ENGAGEMENTInstagram engagement increased by 105%, totaling to 5,472 content interactions.
ORGANIC GROWTHFollower count organically increased by 10% to 1,1810.
